A new wireless technology for surround sound systems was issued just a few days ago (on May 30) by Royal Philips Electronics. It is called Ensation, a name that we suppose should only be pronounced together with the Philips brand name, as in “Philips' Ensation” — in order to enable a small but effective marketing trick.

Recent studies on consumer behavior unveiled that people using a home theater system rarely install the rear speakers, because of the hassle of laying those long wires.